This deck explores how new technologies or business models can disrupt existing industries. Learners discover how disruptive innovations often start in overlooked markets before transforming entire sectors. The cards explain how companies adapt — or fail to adapt — to technological change.
This deck is for anyone working on core concepts related to Innovation, from beginner to intermediate.
You will work on points such as: In contrast to sustaining innovation, where does disruptive innovatio… · What single customer segment do low-end disruptions initially target? · What is the defining customer situation where new-market disruption s….
1In contrast to sustaining innovation, where does disruptive innovation usually begin competing?
Answer: In overlooked segments that incumbents consider low value.
2What single customer segment do low-end disruptions initially target?
Answer: Over-served customers willing to accept lower performance for lower cost.
3What is the defining customer situation where new-market disruption starts?
Answer: Non-consumers gain a simple, affordable way to start using a product.
4How does radical innovation differ from incremental innovation in scope of change?
Answer: Radical innovation fundamentally alters technology or business models.
5What is the key characteristic that makes an innovation disruptive in a market?
Answer: It changes the basis of competition by redefining what customers value.
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