Understanding how public opinion forms and how media, leaders, and institutions influence collective beliefs.
This deck is for anyone working on essential concepts related to Arts & Culture, from beginner to intermediate.
You will work on points such as: In the two-step flow of communication, who directly influences the wi… · What is the core psychological mechanism behind the spiral of silence… · How does issue salience differ from personal importance for an indivi….
1In the two-step flow of communication, who directly influences the wider public?
Answer: Opinion leaders who first receive media messages and pass them on
2What is the core psychological mechanism behind the spiral of silence theory?
Answer: Fear of social isolation when expressing a minority opinion
3How does issue salience differ from personal importance for an individual citizen?
Answer: Salience reflects perceived public prominence, not necessarily private concern
4In political science, what is public opinion understood to be at the macro level?
Answer: The aggregate pattern of many individuals’ political attitudes in a population
5What kind of social pressure mainly drives conformity in public opinion expression?
Answer: Normative pressure to gain approval and avoid disapproval
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