This deck explores how the way a proposal is framed influences how it is perceived. Learners discover how framing can highlight value, shape expectations, and influence decisions. The cards explain how negotiators present ideas in ways that emphasize benefits, context, and priorities.
This deck is for anyone working on practical situations related to Negotiation, from beginner to intermediate.
You will work on points such as: In negotiation, what is the core function of framing? · When the other side is risk‑averse, which framing is usually more per… · What is a positive way to frame a 95% success rate in a proposal?.
1In negotiation, what is the core function of framing?
Answer: It shapes how the other party interprets and evaluates the same information.
2When the other side is risk‑averse, which framing is usually more persuasive?
Answer: Emphasizing what they gain if they accept the proposal.
3What is a positive way to frame a 95% success rate in a proposal?
Answer: Highlight that most clients succeed rather than that a few do not.
4How can you reframe a price‑focused discussion to emphasize value?
Answer: Connect the cost to concrete savings or gains that exceed the price.
5How do you frame a long‑term contract to appeal beyond short‑term budget concerns?
Answer: Stress cumulative benefits and risk reduction over the full contract duration.
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