Negotiation mindset, preparation, interests vs positions, handling objections, framing and positioning, persuasion techniques, strategic concessions, power dynamics — 11 decks built for sales professionals, managers and consultants who want to embed negotiation skills, not just know them.
Each deck covers a key dimension of professional negotiation. Work through them sequentially for a complete method or target your specific weakness.
Develop a constructive negotiation mindset based on preparation, curiosity, calm, and self-control rather than confrontation.
View deck →Prepare negotiations with clear objectives, alternatives, questions, criteria and realistic options before the conversation begins.
View deck →The core principles that shape negotiations: interests, positions, preparation, leverage, and mutual value creation. How negotiators structure discussions and move toward agreement.
View deck →Move beyond stated positions to identify the underlying interests, needs, and constraints that shape a durable agreement.
View deck →How the way a proposal is framed influences how it is perceived — highlighting value, shaping expectations, and influencing decisions through context.
View deck →How to respond effectively to objections — staying calm, clarifying the concern, and responding constructively to keep the conversation moving forward.
View deck →The strategic use of concessions — how to make exchanges that move the negotiation forward without weakening your position.
View deck →Use credibility, reciprocity, consistency and social proof responsibly to build voluntary agreement — never manipulation.
View deck →Understand sources of leverage and respond ethically when the balance of power is unequal, without resorting to coercion.
View deck →Recognise the patterns that quietly sabotage a negotiation: premature concessions, confusing positions with interests, over-talking.
View deck →The mechanisms that make ideas convincing: credibility, reasoning, emotional resonance, and trust. How to present arguments that encourage agreement while maintaining credibility.
View deck →Negotiation is a skill everyone practises but almost no one has truly learned. Most professionals negotiate by instinct: they concede too quickly under pressure, confuse the other party's stated position with their real interests, or lose their composure as tension rises. These failures do not come from a lack of effort — they come from the absence of structured reflexes.
A two-day negotiation seminar delivers the concepts. What it does not do is embed them. Three weeks later, the Harvard framework, BATNA, and concession principles are largely forgotten. Spaced repetition fundamentally changes this: each concept is actively recalled at the precise moment the brain begins to forget it, until it becomes automatic.
These 11 decks cover the full negotiation process — from mindset and preparation through to close, including framing, objection handling, power dynamics, and persuasion. Each card is built around a concrete, professional situation. 10 to 15 minutes a day is enough to turn theoretical knowledge into operational reflexes.
Start with Negotiation Mindset and Preparation and Real Objectives — the foundations of any effective negotiation. Add Framing & Positioning and Handling Objections to cover the core process.
FSRS schedules each review at the optimal moment. Be precise in your self-assessment — that rigour is what turns theoretical knowledge into negotiator reflexes.
After a few weeks, negotiation reflexes activate naturally: you identify real interests, handle objections without getting defensive and make concessions strategically.
For sales professionals and key account managers, procurement and commercial negotiators, managers who negotiate internally (resources, scope, priorities), consultants, and executives. Also useful for important personal negotiations: property, salary, partnerships.
Persuasion seeks to convince the other party to adopt your viewpoint. Negotiation seeks to build a mutually acceptable agreement when two parties have distinct interests. These decks cover both — persuasion is integrated as one lever within the broader negotiation process.
Yes. The core principles of principled negotiation (interests vs positions, mutual value options, objective criteria, BATNA) appear across several decks. These decks are not tied to any single programme but cover the fundamentals recognised across major negotiation frameworks.
The Power Dynamics and Asymmetry deck covers how to maintain your position when leverage is unequal. Common Negotiation Pitfalls identifies the behaviours that put you at a disadvantage without realising it. These two decks are particularly useful for high-stakes or difficult negotiations.
There is no universal standard negotiation certification. These decks cover the fundamentals taught in most professional negotiation programmes (MBA, business schools, corporate training). They are complementary to dedicated negotiation training.
With 10 to 15 minutes per day, you can work through all 300 cards in 4 to 5 weeks. Durable mastery (above 80% retention score) typically takes 7 to 9 weeks through spaced repetition.
Yes. The memia AI flashcard generator lets you create custom cards from your own documents, negotiation scripts, debrief notes, or internal case studies. You can target exactly the situations you face in your own context.
Access the first decks without a credit card. Embed real negotiation reflexes from your very first session.
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